Where

Where

Where

Bold

Bold

Bold

Ideas

Ideas

Ideas

Thrive

Thrive

Thrive

The Streamline Business Group

Our journey began over 20 years ago with a simple but ambitious vision: to create an ecosystem where people could unlock their Zone of Genius and bring bold business ideas to life.

Our journey began over 20 years ago with a simple but ambitious vision: to create an ecosystem where people could unlock their Zone of Genius and bring bold business ideas to life.

Bold ideas take root where exceptional talent, visionary thinking, and enabling technologies intersect”

Craig Pellett

Craig Pellett

Founder & Group CEO | Group Executive Director

Craig Pellett

Craig Pellett

Founder & Group CEO | Group Executive Director

Craig Pellett

Craig Pellett

Founder & Group CEO | Group Executive Director

Our Journey

Left Hand
Right Hand
Left Hand

2004: Streamline Business Group, then known as Sublime Group Limited, was founded

2004: Streamline Business Group, then known as Sublime Group Limited, was founded

2004: Streamline Business Group, then known as Sublime Group Limited, was founded

Left Hand
Right Hand

2007: An expansion into Australia shortly after establishing offices in Fiji

2007: An expansion into Australia shortly after establishing offices in Fiji

2007: An expansion into Australia shortly after establishing offices in Fiji

Right Hand

2015: A launch into cloud-based SaaS products

2015: A launch into cloud-based SaaS products

2015: A launch into cloud-based SaaS products

Left Hand

2020: Admin Army is acquired by the Group and grows exponentially year-on-year

2020: Admin Army is acquired by the Group and grows exponentially year-on-year

2020: Admin Army is acquired by the Group and grows exponentially year-on-year

Left Hand
Right Hand

2021: Secret Source joins the Group to access new markets

2021: Secret Source joins the Group to access new markets

2021: Secret Source joins the Group to access new markets

Right Hand

2024: The establishment of S3 to leverage shared services capabilities and enable AI innovation

2024: The establishment of S3 to leverage shared services capabilities and enable AI innovation

2024: The establishment of S3 to leverage shared services capabilities and enable AI innovation

Zone of genius

Our success is driven by our What, How, and Why

What

[

01

]

What

The right information, at the right time, to the right people, to make the right decisions

What

[

01

]

What

The right information, at the right time, to the right people, to make the right decisions

What

[

01

]

What

The right information, at the right time, to the right people, to make the right decisions

How

[

02

]

How

Exceptional people, working together, designing efficient processes, using enabling technologies

How

[

02

]

How

Exceptional people, working together, designing efficient processes, using enabling technologies

How

[

02

]

How

Exceptional people, working together, designing efficient processes, using enabling technologies

Why

[

03

]

Why

We believe everyone should be unleashed to operate in their zone of genius

Why

[

03

]

Why

We believe everyone should be unleashed to operate in their zone of genius

Why

[

03

]

Why

We believe everyone should be unleashed to operate in their zone of genius

Ambition Has a Team

Today, we are more than just a group of companies — we are a community of extraordinary people, working together to turn ideas into impact.

Craig Pellett
Selwyn Pellett
Irene Bennetts
Paul Wright
Shane Wills
Bir Singh
Jeremyt
Rich Bennetts

Who We Are

We’re a platform where exceptional people, efficient processes, and enabling technologies collaborate to deliver the right information to the right people at the right time across a family of brands.

What You’ll Find Here

A company built to own the decision moment. We combine governed AI with expert human judgement to build and run systems and services that move the needle.


We then compound those gains by sharing governance, tech, and playbooks across the portfolio; it’s a strategy already reflected in our successful brands and synergy-driven acquisitions.

Why Work With Us

Because your zone of genius matters here. We back exceptional people with autonomy where it counts and a platform that amplifies their edge and identity.

Who We’re Looking For

  • Builders with judgement who thrive where people, process, and technology meet.

  • Systems thinkers who turn context into action and measurable outcomes.

  • Collaborators across time zones who raise the bar for our customers and each other.

  • Strategic leaders whose zone of genius sits beyond what today’s AI can do.

Ambition Has a Team

Today, we are more than just a group of companies — we are a community of extraordinary people, working together to turn ideas into impact.

Craig Pellett
Selwyn Pellett
Irene Bennetts
Paul Wright
Shane Wills
Bir Singh
Jeremyt
Rich Bennetts

Who We Are

We’re a platform where exceptional people, efficient processes, and enabling technologies collaborate to deliver the right information to the right people at the right time across a family of brands.

What You’ll Find Here

A company built to own the decision moment. We combine governed AI with expert human judgement to build and run systems and services that move the needle.


We then compound those gains by sharing governance, tech, and playbooks across the portfolio; it’s a strategy already reflected in our successful brands and synergy-driven acquisitions.

Why Work With Us

Because your zone of genius matters here. We back exceptional people with autonomy where it counts and a platform that amplifies their edge and identity.

Who We’re Looking For

  • Builders with judgement who thrive where people, process, and technology meet.

  • Systems thinkers who turn context into action and measurable outcomes.

  • Collaborators across time zones who raise the bar for our customers and each other.

  • Strategic leaders whose zone of genius sits beyond what today’s AI can do.

Ambition Has a Team

Today, we are more than just a group of companies — we are a community of extraordinary people, working together to turn ideas into impact.

Craig Pellett
Selwyn Pellett
Irene Bennetts
Paul Wright
Shane Wills
Bir Singh
Jeremyt
Rich Bennetts

Who We Are

We’re a platform where exceptional people, efficient processes, and enabling technologies collaborate to deliver the right information to the right people at the right time across a family of brands.

What You’ll Find Here

A company built to own the decision moment. We combine governed AI with expert human judgement to build and run systems and services that move the needle.


We then compound those gains by sharing governance, tech, and playbooks across the portfolio; it’s a strategy already reflected in our successful brands and synergy-driven acquisitions.

Why Work With Us

Because your zone of genius matters here. We back exceptional people with autonomy where it counts and a platform that amplifies their edge and identity.

Who We’re Looking For

  • Builders with judgement who thrive where people, process, and technology meet.

  • Systems thinkers who turn context into action and measurable outcomes.

  • Collaborators across time zones who raise the bar for our customers and each other.

  • Strategic leaders whose zone of genius sits beyond what today’s AI can do.

Black Sand

Own the Decision Moment

Right information. Right people. Right time. Repeatable advantage.

Black Sand

OWN THE DECISION MOMENT

Right information. Right people. Right time. Repeatable advantage.

Black Sand

Own the Decision Moment

Right information. Right people. Right time. Repeatable advantage.