Meet the Team

Our Collection of Collaborators + Creators

Our strength lies in the minds you see here: exceptional people, working together to deliver impact that move the needle, again and again

Craig Pellett

Craig Pellett

An accomplished entrepreneur and business leader, I blend technology expertise with financial acumen to build and scale successful companies. As founder of Solution Dynamics Limited, I guided it from inception to public listing, growing it into a global provider of customer communications connecting over 40 million users worldwide.

Zone of Genius:

  • Business Strategy & Growth

  • ,

    Business Innovation

  • ,

    Operational Excellence

Craig Pellett

Craig Pellett

An accomplished entrepreneur and business leader, I blend technology expertise with financial acumen to build and scale successful companies. As founder of Solution Dynamics Limited, I guided it from inception to public listing, growing it into a global provider of customer communications connecting over 40 million users worldwide.

Zone of Genius:

  • Business Strategy & Growth

  • ,

    Business Innovation

  • ,

    Operational Excellence

Craig Pellett

Craig Pellett

An accomplished entrepreneur and business leader, I blend technology expertise with financial acumen to build and scale successful companies. As founder of Solution Dynamics Limited, I guided it from inception to public listing, growing it into a global provider of customer communications connecting over 40 million users worldwide.

Zone of Genius:

  • Business Strategy & Growth

  • Business Innovation

  • Operational Excellence

Selwyn Pellett

Selwyn Pellett

I’ve spent over two decades driving innovation in the digital economy across New Zealand, Australia, and Asia, with the last 12 years focused on global network security and telematics. I co-founded and led companies including Coretex (acquired by EROAD in 2021) and Endace, the first New Zealand company to list on the UK’s AIM stock market. My passion lies in building businesses that create high-value jobs and contribute to a sustainable, high-growth, hi-tech economy.

Zone of Genius:

  • Business Strategy & Growth

  • ,

    Business Innovation

  • ,

    Organisational Change

Selwyn Pellett

Selwyn Pellett

I’ve spent over two decades driving innovation in the digital economy across New Zealand, Australia, and Asia, with the last 12 years focused on global network security and telematics. I co-founded and led companies including Coretex (acquired by EROAD in 2021) and Endace, the first New Zealand company to list on the UK’s AIM stock market. My passion lies in building businesses that create high-value jobs and contribute to a sustainable, high-growth, hi-tech economy.

Zone of Genius:

  • Business Strategy & Growth

  • ,

    Business Innovation

  • ,

    Organisational Change

Selwyn Pellett

Selwyn Pellett

I’ve spent over two decades driving innovation in the digital economy across New Zealand, Australia, and Asia, with the last 12 years focused on global network security and telematics. I co-founded and led companies including Coretex (acquired by EROAD in 2021) and Endace, the first New Zealand company to list on the UK’s AIM stock market. My passion lies in building businesses that create high-value jobs and contribute to a sustainable, high-growth, hi-tech economy.

Zone of Genius:

  • Business Strategy & Growth

  • Business Innovation

  • Organisational Change

Irene Bennetts

Irene Bennetts

Founder and CEO of Admin Army, I am on a mission to reshape how outsourcing is seen and done globally. I thrive on connecting dots others miss, designing systems that actually work, building cultures grounded in clarity, and driving strategies that move businesses forward. Quality, precision and a touch of razzle dazzle are what turn support functions into real growth engines.

Zone of Genius:

  • Culture with Clarity

  • ,

    Systems Thinking

  • ,

    Business Strategy & Growth

Irene Bennetts

Irene Bennetts

Founder and CEO of Admin Army, I am on a mission to reshape how outsourcing is seen and done globally. I thrive on connecting dots others miss, designing systems that actually work, building cultures grounded in clarity, and driving strategies that move businesses forward. Quality, precision and a touch of razzle dazzle are what turn support functions into real growth engines.

Zone of Genius:

  • Culture with Clarity

  • ,

    Systems Thinking

  • ,

    Business Strategy & Growth

Irene Bennetts

Irene Bennetts

Founder and CEO of Admin Army, I am on a mission to reshape how outsourcing is seen and done globally. I thrive on connecting dots others miss, designing systems that actually work, building cultures grounded in clarity, and driving strategies that move businesses forward. Quality, precision and a touch of razzle dazzle are what turn support functions into real growth engines.

Zone of Genius:

  • Culture with Clarity

  • Systems Thinking

  • Business Strategy & Growth

Paul Wright

Paul Wright

I worked my way up from store level to running New Zealand’s largest boutique mail house, gaining expertise in finance, IT, and people management. Today, I bring that expertise to Mimo, helping our clients build stronger relationships with their customers through deeply personalised journeys and interactions that nurture the entire customer lifecycle for continual growth and retention. Our work spans industries from car dealerships to schools and leading charities, delivering a customer experience that is unmatched. This long-term value is why clients choose to stay with us.

Zone of Genius:

  • Customer Experience

  • ,

    Relationship Builder

  • ,

    Business Strategy & Growth

Paul Wright

Paul Wright

I worked my way up from store level to running New Zealand’s largest boutique mail house, gaining expertise in finance, IT, and people management. Today, I bring that expertise to Mimo, helping our clients build stronger relationships with their customers through deeply personalised journeys and interactions that nurture the entire customer lifecycle for continual growth and retention. Our work spans industries from car dealerships to schools and leading charities, delivering a customer experience that is unmatched. This long-term value is why clients choose to stay with us.

Zone of Genius:

  • Customer Experience

  • ,

    Relationship Builder

  • ,

    Business Strategy & Growth

Paul Wright

Paul Wright

I worked my way up from store level to running New Zealand’s largest boutique mail house, gaining expertise in finance, IT, and people management. Today, I bring that expertise to Mimo, helping our clients build stronger relationships with their customers through deeply personalised journeys and interactions that nurture the entire customer lifecycle for continual growth and retention. Our work spans industries from car dealerships to schools and leading charities, delivering a customer experience that is unmatched. This long-term value is why clients choose to stay with us.

Zone of Genius:

  • Customer Experience

  • Relationship Builder

  • Business Strategy & Growth

Shane Wills

Shane Wills

I help organizations modernize finance workflows, from bespoke enterprise projects to eInvoicing transformation. My focus is on automation that delivers measurable efficiency, compliance, and visibility. Currently leading Acume and Tyretopia, I’m building ecosystems that free businesses from inefficiency and unlock growth.

Zone of Genius:

  • Digital Transformation

  • ,

    Finance Automation

  • ,

    Process Innovation

Shane Wills

Shane Wills

I help organizations modernize finance workflows, from bespoke enterprise projects to eInvoicing transformation. My focus is on automation that delivers measurable efficiency, compliance, and visibility. Currently leading Acume and Tyretopia, I’m building ecosystems that free businesses from inefficiency and unlock growth.

Zone of Genius:

  • Digital Transformation

  • ,

    Finance Automation

  • ,

    Process Innovation

Shane Wills

Shane Wills

I help organizations modernize finance workflows, from bespoke enterprise projects to eInvoicing transformation. My focus is on automation that delivers measurable efficiency, compliance, and visibility. Currently leading Acume and Tyretopia, I’m building ecosystems that free businesses from inefficiency and unlock growth.

Zone of Genius:

  • Digital Transformation

  • Finance Automation

  • Process Innovation

Bir Singh

Bir Singh

As a CA (FICA), CPA (Aust), and a seasoned finance executive with over two decades of experience across manufacturing, education, technology, and global services, I bring a strategic, hands-on, and growth-focused approach to financial leadership. I have led finance functions in both traditional and digital business environments — from export-driven operations and resource industries to SaaS and outsourcing enterprises — delivering scalable financial strategies, operational discipline, and international expansion.

Zone of Genius:

  • Governance & Compliance

  • ,

    Financial Mastery

Bir Singh

Bir Singh

As a CA (FICA), CPA (Aust), and a seasoned finance executive with over two decades of experience across manufacturing, education, technology, and global services, I bring a strategic, hands-on, and growth-focused approach to financial leadership. I have led finance functions in both traditional and digital business environments — from export-driven operations and resource industries to SaaS and outsourcing enterprises — delivering scalable financial strategies, operational discipline, and international expansion.

Zone of Genius:

  • Governance & Compliance

  • ,

    Financial Mastery

Bir Singh

Bir Singh

As a CA (FICA), CPA (Aust), and a seasoned finance executive with over two decades of experience across manufacturing, education, technology, and global services, I bring a strategic, hands-on, and growth-focused approach to financial leadership. I have led finance functions in both traditional and digital business environments — from export-driven operations and resource industries to SaaS and outsourcing enterprises — delivering scalable financial strategies, operational discipline, and international expansion.

Zone of Genius:

  • Governance & Compliance

  • Financial Mastery

Jeremyt

Jeremy Tee

With over a decade delivering enterprise software and solutions, I drive transformation by stripping out waste, automating at scale, and building resilient capabilities on a foundation of governance and compliance. Through establishing S3 Labs, I’ve focused on embedding a culture of accelerated innovation where AI is harnessed responsibly to bring practical, problem-solving products and services to market at speed. I aim to build an ecosystem where exceptional people continually evolve in their zone of genius to deliver bold, lasting growth.

Zone of Genius:

  • Systems Architecture

  • ,

    Operational Excellence

  • ,

    Digital Innovation

Jeremyt

Jeremy Tee

With over a decade delivering enterprise software and solutions, I drive transformation by stripping out waste, automating at scale, and building resilient capabilities on a foundation of governance and compliance. Through establishing S3 Labs, I’ve focused on embedding a culture of accelerated innovation where AI is harnessed responsibly to bring practical, problem-solving products and services to market at speed. I aim to build an ecosystem where exceptional people continually evolve in their zone of genius to deliver bold, lasting growth.

Zone of Genius:

  • Systems Architecture

  • ,

    Operational Excellence

  • ,

    Digital Innovation

Jeremyt

Jeremy Tee

With over a decade delivering enterprise software and solutions, I drive transformation by stripping out waste, automating at scale, and building resilient capabilities on a foundation of governance and compliance. Through establishing S3 Labs, I’ve focused on embedding a culture of accelerated innovation where AI is harnessed responsibly to bring practical, problem-solving products and services to market at speed. I aim to build an ecosystem where exceptional people continually evolve in their zone of genius to deliver bold, lasting growth.

Zone of Genius:

  • Systems Architecture

  • Operational Excellence

  • Digital Innovation

Rich Bennetts

Rich Bennetts

With more than 20 years of leadership, management and entrepreneurial experience across diverse industries and a Master of Science in Psychology, I focus on building cultures where people and performance thrive. My expertise lies in organisational change, weaving learning into everyday work, and elevating the human experience in a world increasingly shaped by AI.

Zone of Genius:

  • Organisational Culture

  • ,

    People

  • ,

    Organisational Change

Rich Bennetts

Rich Bennetts

With more than 20 years of leadership, management and entrepreneurial experience across diverse industries and a Master of Science in Psychology, I focus on building cultures where people and performance thrive. My expertise lies in organisational change, weaving learning into everyday work, and elevating the human experience in a world increasingly shaped by AI.

Zone of Genius:

  • Organisational Culture

  • ,

    People

  • ,

    Organisational Change

Rich Bennetts

Rich Bennetts

With more than 20 years of leadership, management and entrepreneurial experience across diverse industries and a Master of Science in Psychology, I focus on building cultures where people and performance thrive. My expertise lies in organisational change, weaving learning into everyday work, and elevating the human experience in a world increasingly shaped by AI.

Zone of Genius:

  • Organisational Culture

  • People

  • Organisational Change

Mission & Vision

Mission & Vision

Clarity of Purpose

Mission

We foster an ecosystem where exceptional people and governed AI combine to empower our businesses to make better decisions, faster and at scale.

Vision

To build a valuable ecosystem of growth companies that are engines of innovation and creators of compounding value that continually redefines what a business can achieve.

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OUR STORY

How We Started

We began with a simple aim, to remove the operational drag that holds good businesses back. By pairing disciplined process with capable people and practical technology, we turned messy back offices into engines for growth. Early wins proved that when information flows cleanly, teams move faster, customers feel the difference, and leaders get the headroom to scale.

How We Started

We began with a simple aim, to remove the operational drag that holds good businesses back. By pairing disciplined process with capable people and practical technology, we turned messy back offices into engines for growth. Early wins proved that when information flows cleanly, teams move faster, customers feel the difference, and leaders get the headroom to scale.

How We Started

We began with a simple aim, to remove the operational drag that holds good businesses back. By pairing disciplined process with capable people and practical technology, we turned messy back offices into engines for growth. Early wins proved that when information flows cleanly, teams move faster, customers feel the difference, and leaders get the headroom to scale.

Our Journey

What started as one venture evolved into a portfolio of focused companies, each built to solve a real problem. Admin Army set the standard for high-trust bookkeeping and payroll, Acume emerged to modernise finance operations, Laminar took on software and data, and Mimo focused on making every customer interaction count. We kept each brand independent where it matters, and connected where it compounds advantage, with S3 providing a light, reliable backbone.

Our Journey

What started as one venture evolved into a portfolio of focused companies, each built to solve a real problem. Admin Army set the standard for high-trust bookkeeping and payroll, Acume emerged to modernise finance operations, Laminar took on software and data, and Mimo focused on making every customer interaction count. We kept each brand independent where it matters, and connected where it compounds advantage, with S3 providing a light, reliable backbone.

Our Journey

What started as one venture evolved into a portfolio of focused companies, each built to solve a real problem. Admin Army set the standard for high-trust bookkeeping and payroll, Acume emerged to modernise finance operations, Laminar took on software and data, and Mimo focused on making every customer interaction count. We kept each brand independent where it matters, and connected where it compounds advantage, with S3 providing a light, reliable backbone.

Our Growth

We grew by proving outcomes, not promises. The playbook is consistent, deliver early value, then widen the remit once trust is earned. Shared talent, tools, and governance raise the floor across the portfolio, so a breakthrough in one company becomes a capability in the next. That is why our footprint has expanded across New Zealand and Australia with confidence and repeatability.

Our Growth

We grew by proving outcomes, not promises. The playbook is consistent, deliver early value, then widen the remit once trust is earned. Shared talent, tools, and governance raise the floor across the portfolio, so a breakthrough in one company becomes a capability in the next. That is why our footprint has expanded across New Zealand and Australia with confidence and repeatability.

Our Growth

We grew by proving outcomes, not promises. The playbook is consistent, deliver early value, then widen the remit once trust is earned. Shared talent, tools, and governance raise the floor across the portfolio, so a breakthrough in one company becomes a capability in the next. That is why our footprint has expanded across New Zealand and Australia with confidence and repeatability.

What We Believe

We believe in operators over theatrics, clarity over clutter, and systems that hold under pressure. Keep the core platforms you trust, add smart overlays and the right human expertise, and run with transparent economics that everyone can see and audit. Ethics and compliance are non-negotiable, so we build for security, privacy, and fair employment from day one.

What We Believe

We believe in operators over theatrics, clarity over clutter, and systems that hold under pressure. Keep the core platforms you trust, add smart overlays and the right human expertise, and run with transparent economics that everyone can see and audit. Ethics and compliance are non-negotiable, so we build for security, privacy, and fair employment from day one.

What We Believe

We believe in operators over theatrics, clarity over clutter, and systems that hold under pressure. Keep the core platforms you trust, add smart overlays and the right human expertise, and run with transparent economics that everyone can see and audit. Ethics and compliance are non-negotiable, so we build for security, privacy, and fair employment from day one.

Looking Ahead

We are compounding what works, applying AI where it truly accelerates delivery, and nurturing a steady pipeline of new ideas. Our companies will deepen their presence in ANZ, with selective expansion into the UK where our model is a natural fit. The path is simple to state and hard to copy, separate brands, shared strength, and a disciplined engine that helps each business scale, summit, and succeed.

Looking Ahead

We are compounding what works, applying AI where it truly accelerates delivery, and nurturing a steady pipeline of new ideas. Our companies will deepen their presence in ANZ, with selective expansion into the UK where our model is a natural fit. The path is simple to state and hard to copy, separate brands, shared strength, and a disciplined engine that helps each business scale, summit, and succeed.

Looking Ahead

We are compounding what works, applying AI where it truly accelerates delivery, and nurturing a steady pipeline of new ideas. Our companies will deepen their presence in ANZ, with selective expansion into the UK where our model is a natural fit. The path is simple to state and hard to copy, separate brands, shared strength, and a disciplined engine that helps each business scale, summit, and succeed.

Black Sand

Own the Decision Moment

Right information. Right people. Right time. Repeatable advantage.

Black Sand

Own the Decision Moment

Right information. Right people. Right time. Repeatable advantage.

Black Sand

OWN THE DECISION MOMENT

Right information. Right people. Right time. Repeatable advantage.